Kesar Technolab | AI Visibility Agency
Website · CMS · Android app
InnSeconds
Gujarati, English and Hindi news, published from one newsroom CMS to the web and Android.
Web & App Development · SEO
Project overview
InnSeconds, run by International News Network LLP in Ahmedabad, is a digital news publisher covering Gujarat, India and the world in Gujarati, English and Hindi. We built the full platform: the public news website, the admin CMS the newsroom publishes from and the Android app, and we support its search and social growth.
Client
International News Network LLP
Industry
Digital news media
Languages
Gujarati, English, Hindi
Services
Website, CMS, Android app, SEO
Website
3
Language editions
1,000+
URLs in the XML sitemap
Android
App live on Google Play
Figures counted from the live site, October 2026.
The challenge
Why this project mattered
Regional news is a speed business. Editors need to publish breaking stories in more than one language, to the web and to phones at the same time, while readers expect a clean feed on any device.
General-purpose blog platforms aren’t built for multilingual newsrooms, live coverage and category-heavy navigation.
What we did
Our approach
01
News website
A news front end with one-click switching between Gujarati, English and Hindi, Top 10, breaking news, live news, video news and visual stories, and category feeds for Gujarat, India, international news, politics, business, technology, Bollywood and crime.
02
Newsroom CMS
An admin panel where the team publishes stories and manages categories, media, ad placements and social links for all three language editions.
03
Android app
The InnSeconds app on Google Play, bringing the same news feed to readers’ phones.
04
Search and social distribution
An XML sitemap covering 1,000+ URLs, and distribution through Instagram, Facebook, YouTube, X and a WhatsApp channel.
What We Delivered for InnSeconds
The full InnSeconds platform is live:
- A news website with one-click switching between Gujarati, English and Hindi, plus Top 10, breaking, live and video news, visual stories and category feeds
- A newsroom CMS where the team publishes stories and manages categories, media, ad placements and social links for all three editions
- The InnSeconds Android app on Google Play, carrying the same news feed
- An XML sitemap covering 1,000+ URLs, with distribution through Instagram, Facebook, YouTube, X and a WhatsApp channel
Reader, install and traffic figures will be added here once they are verified against InnSeconds’ own analytics and Play Console reporting.
Lessons From the InnSeconds Project
1. Build for the newsroom first
In news, the people publishing are under constant time pressure. A CMS that makes it quick to publish a story in one language and then add the other editions, attach media and choose categories saves minutes on every article. Those minutes decide whether a regional publisher breaks a story or follows it.
2. Treat each language as a full edition
Readers who prefer Gujarati or Hindi expect the same depth as English readers, not a reduced version. Separate editions with their own feeds, categories and URLs make each language useful in its own right and help search engines show the right version to the right reader. Google explains how it handles this in its guidance on multilingual and multi-regional sites.
3. One source, many screens
Publishing once and delivering to the website, the Android app and social channels avoids duplicate work and keeps every channel in sync. When a story is corrected, the fix reaches every reader at the same time.
4. Structure helps discovery
Clear categories, a complete XML sitemap and consistent article markup make it easier for search engines and news aggregators to understand what each story is about and how fresh it is, which matters in a category where timing is everything.
5. Plan for traffic spikes
Breaking stories can multiply traffic within minutes. Lightweight pages, image compression and caching keep the site readable when it matters most, and a separate admin panel means editors can keep publishing even when the public site is busy.
6. Make sharing effortless
A large share of regional news is discovered through WhatsApp, Instagram and Facebook. Clean share previews, short URLs and a WhatsApp channel turn every reader into a distribution point and bring them back to the InnSeconds site or app for the full story.
Who this approach suits
This platform model suits regional and niche publishers, community media, trade publications and any content team that publishes frequently in more than one language and wants a website and an app without managing two separate systems.
The same principles apply whether a team publishes ten stories a day or a hundred: make publishing fast, keep every edition complete and deliver to readers wherever they already are.
Services Used in the InnSeconds Project
- Web and app development: the news website, the newsroom CMS and the Android app.
- Search engine optimization: site structure, sitemaps and multilingual setup for discovery.
For InnSeconds the website, CMS and app were planned as one product, so editors work in a single system and readers get the same experience on every screen. Because the website and the app share one content source, new categories, editions or features can be added once and appear everywhere. That keeps running costs low for a small team and makes the platform easier to extend as the audience grows. Building a media or content platform? Talk to us about web and app development.
Related Case Studies
Rama Gum shows the same one-system thinking applied to an export business, and Supy shows how multilingual structure works for a software company selling in six markets. See all projects in our portfolio.
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