Case studies
A closer look at the work behind each project: the brief, what we built, and what you can check on the live site yourself.
SEO · AEO · GEO · Marketing
SEO, AEO, GEO and marketing for India’s gender-neutral Ayurvedic skincare brand: an llms.txt brand file, FAQ and store schema, and open access for AI crawlers.
12
AI crawlers allowed in robots.txt
27
Products mapped in llms.txt
55
Blog guides in the sitemap
Brand Identity · Mascot Design
Created Mr Lion, the curious cub turned automation expert, and the brand visuals around Whitelion’s smart touch panels and anniversary campaign.
Mr Lion
Brand mascot and campaign creative
Web Design & Development · SEO
WordPress website and SEO content for an Australian solar installer: service pages, incentive explainers and rebate landing pages that turn visitors into quote requests.
33
Published website pages
9
Rebate & offer landing pages
6
Solar service pages
Website · CMS · Android app
InnSeconds
Gujarati, English and Hindi news, published from one newsroom CMS to the web and Android.
Web & App Development · SEO
The full platform for a Gujarati, English and Hindi news publisher: the public website, the newsroom CMS and the Android app on Google Play.
3
Language editions
1,000+
URLs in the XML sitemap
Android
App live on Google Play
Private internal system
Rama Gum Industries
Enquiries, quotations, orders, shipments and export documents in one CRM.
Custom Software · CRM Development
A custom CRM for a guar gum manufacturer and exporter, covering the whole export sales cycle from buyer enquiry to shipment and paperwork.
4
Core modules in one system
1
System from enquiry to shipment
1989
Client exporting since
International range
Vadilal
Packaging for selected products in Vadilal’s export range.
Package Design
Package design for selected products in the international range of Vadilal, the Indian ice cream and frozen food brand sold in more than 45 countries.
45+
Countries where Vadilal sells
Export
Product range
Private
Designs not shown here
SEO · Content & Local SEO
Content-led and local SEO: a 500+ article library, city pages for London, New York, Los Angeles, Miami and Dubai, and a fortnightly “UK Restaurant Pulse” series.
500
Blog articles in the sitemap
5
City landing pages in 3 countries
SEO · Content & Technical SEO
SEO for a UK restaurant inventory platform: segment and feature landing pages, free cost calculators, software schema and a 230+ article blog.
230+
Blog articles in the sitemap
10
Restaurant-segment landing pages
5
Schema types on the homepage
SEO · International & Programmatic SEO
SEO for a multi-branch restaurant inventory platform, covering blog, integration, comparison and localised pages in English, Arabic, French, German, Chinese and Australian English.
3,500+
Indexable URLs in the sitemap
6
Languages linked with hreflang
79
Integration pages
Use this portfolio to jump straight to the work that matches what you need. Each case study explains the client, the problem, what we built and how it connects to search, AI visibility or sales.
Every portfolio entry follows the same structure so you can compare projects quickly:
We only list work our team delivered. Where a client has asked us not to publish details, the project is left out of this portfolio rather than anonymised beyond recognition.
Results sections are being updated with verified numbers from each client’s own Search Console, analytics and sales reporting. We would rather publish a smaller set of real figures than estimates we cannot prove, so check back as each case study is updated.
The projects in this portfolio span skincare, restaurant software, hospitality accounting, solar energy, news media, export trade, smart home technology and frozen food. What they share is the approach: build foundations that search engines and AI assistants can read, then make the brand and product easy to choose.
We are happy to answer all four for any project above on a short call.
If you would like a project like these, tell us what you are working on, or browse our AI marketing services and the AI visibility FAQ first. New case studies are added to the portfolio as projects go live.