Kesar Technolab | AI Visibility Agency
SEO · Content & Technical SEO
Project overview
StockTake Online is restaurant inventory software that gives hospitality operators real-time stock control, AI invoice scanning and multi-location analytics without extra hardware. We work on its SEO so that operators searching for stock control, food costing and inventory tools land on a page built for their type of business.
Client
StockTake Online
Industry
Restaurant tech, B2B SaaS
Markets
UK, plus US, Gulf and Greece pages
Services
SEO
Website
230+
Blog articles in the sitemap
10
Restaurant-segment landing pages
5
Schema types on the homepage
Figures counted from the live site, October 2026.
The challenge
Why this project mattered
Restaurant inventory software is a crowded category. Buyers range from a single café to a multi-site franchise, and each searches in its own terms: “bakery stock management”, “bar inventory software”, “food cost calculator”.
One generic product page can’t rank for all of them, and a long buying cycle means the site also needs content that keeps operators coming back until they book a demo.
What we did
Our approach
01
Segment landing pages
10 pages written for specific operator types: large chains and franchises, quick service, cafés, fine dining, bakeries, pizzerias, cloud kitchens, bars and breweries, ice cream and dessert shops, and food courts and canteens.
02
Feature and market pages
Pages for each core capability, including stock control, recipe management, procurement, supplier and order management, transfers between locations and analytics, plus market pages for the US, the Gulf and Greece.
03
Free tools that earn links
A food cost calculator, a beverage cost calculator and a free stocktake app: useful tools that reach operators early and give other sites a reason to link.
04
Structured data and content
Homepage schema for SoftwareApplication, Organization, LocalBusiness, WebSite and FAQPage, and a blog of 230+ articles on inventory, food cost and restaurant operations, with 100 published or updated in 2026.
What We Delivered for StockTake Online
The SEO program for StockTake Online is live and still growing:
- 10 segment landing pages, from franchises and quick service to bakeries, bars and food courts
- Feature pages for stock control, recipe management, procurement, supplier and order management, transfers and analytics
- Market pages for the US, the Gulf and Greece alongside the core UK site
- A food cost calculator, a beverage cost calculator and a free stocktake app
- Five schema types on the homepage and a blog of 230+ articles, with 100 published or updated in 2026
Demo request, click and ranking figures will be added here once they are verified against StockTake Online’s own Search Console and CRM reporting.
Lessons From the StockTake Online Project
1. One product, many buyers
A bakery owner and a franchise operations manager need the same software for very different reasons, and they search in different words. Writing a landing page for each segment lets every buyer land on a page that speaks their language, shows the features they care about and answers the objections they are likely to have. It also gives search engines a clear page to rank for each segment instead of one generic product page trying to rank for everything.
2. Free tools earn links that articles rarely do
Calculators and free apps solve a small problem immediately. Operators bookmark them, share them with colleagues, and other sites link to them as useful resources. For a SaaS brand, a well-built free tool is often the most efficient link-earning asset on the site, and it introduces the product to buyers long before they are ready for a demo.
3. Schema makes the product machine-readable
SoftwareApplication, Organization, LocalBusiness, WebSite and FAQPage markup tell search engines and AI assistants exactly what the product is, who makes it and which questions it answers. You can see how Google reads this markup with the Rich Results Test. Clear structured data is part of the foundation for AI visibility optimization.
4. Keep the blog current
Inventory, food cost and supplier topics change with prices, regulations and technology. Updating older articles, not just publishing new ones, keeps the library accurate and signals that the site is maintained, which matters for both rankings and trust.
5. Match each page to a buying stage
Calculators reach operators who are still exploring a problem, blog articles help them understand it, and segment pages help them choose software. Mapping every page to a stage makes gaps obvious and keeps internal links pointing buyers towards a demo.
Who this approach suits
This segment-led model fits SaaS companies with one product and several distinct customer types, especially in crowded categories where generic pages struggle to rank. It pairs well with free tools when the product solves a problem that can be demonstrated in a simple calculator or checklist.
Services Used in the StockTake Online Project
- Search engine optimization: segment and feature pages, market pages, technical SEO and the blog program.
- Web and app development: the free calculators and page templates that scale across segments.
- AI visibility optimization: structured data and clear product facts that AI assistants can use.
For StockTake Online the work was planned so each piece supports the others: free tools attract operators early, blog articles answer their questions as they research, and segment pages convert them when they are ready to compare software. Selling software to several kinds of customer? Talk to us about SaaS SEO.
Related Case Studies
Both projects serve the same hospitality market as StockTake Online. Each one tackles a different part of the same buyer journey. See all projects in our portfolio.
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